The Brighton SOURCE
Target Audience
Age: student – 17 to 25 because it’s not well known – therefore may specify in certain music genres. Or advertise lesser known acts.
Gender: Mixed – but leaning towards a male audience because it has a very masculine and formal.
Socio-economic group of reader: c1 – b, because students will probably not have a lot of money, but it’s possible that the older readers will have a job and therefore spend more.
Lifestyle and what he/she spends money on: books, transport, CDs, gigs/festivals etc. education (i.e. university).
Leisure pursuits: festivals, gigs, theatre, cinema, bowling.
Interests: music, film, future careers.
What he/she wants from the magazine: information,entertainment, what's the film to see/music to listen to.
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