To work out the conventions of design and of attitude which they all share
Comparing the covers
Mojo
- Mid-shot photos, could be seen as more welcoming and inviting.
- Using colours to appeal to inparticular audiences - for example, the use of brighter colours may be targetted at a female audience and also a at a younger age range.
- Less writing on Smash Hits - younger audience - more focus on the one person. Giving the affect of it being much simpler and less busy - which could reflect the attitude of the magazine being more formal and mature.
- Mojo has slightly more sub-headings but is still focused on the band, - narrows down the variety of audiences.
- NME has a lot of subheadings - more about a different range of music - bigger audience.
- All photos cover part of the mast head - highlighting that the magazine is all about the content.
Contents page analysis - sections/layout, images,
- 57 different pages on the contents page
- 5 different images - 1 picture doesnt feature a guitar - emphazises focus
- Pictures are dominating most of the pagethen contents written down on the edge
- contents over 2 pages
- no colour
- headline - block capitals - black
- oen page article, one page image
- large image - black background faded guitar draws focus to his face
- language - causal, personal, informal
NME
content
- and index
- one image on the first side, it is aggressive and masculine
- advert for subscription
- list of 15 articles to read
- colour the same as front cover
- double page spread- one main image, text on one side
- main headline in big print in same colours as before, album cover on show
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